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What Is Alani Nu and Is Its Growth Causing Celsius Stock to Plunge?

Move over Celsius Holdings (NASDAQ: CELH), there's a new growth story in the energy drink space. Alani Nu is an energy drink with similar branding to Celsius that only launched in 2018. And it's clear that the latter is outgrowing Celsius (and others) by a mile.
The article from MSN Money discusses Alani Nu, a company known for its energy drinks and supplements, and its potential impact on Celsius Holdings, Inc., a competitor in the energy drink market. Alani Nu, co-founded by social media influencer Katie Hearn, has seen significant growth, particularly after a partnership with fitness icon Dwayne "The Rock" Johnson, which led to a distribution deal with PepsiCo. This growth has coincided with a noticeable decline in Celsius stock prices, dropping by 29% in a month. The article explores whether Alani Nu's expansion, especially through its new distribution channels and celebrity endorsements, is directly affecting Celsius's market position. It also mentions that while Celsius has been a favorite among investors due to its health-focused branding, the competitive landscape is intensifying, potentially leading investors to question Celsius's future growth prospects. However, the article does not confirm a direct causal relationship between Alani Nu's growth and Celsius's stock plunge but suggests that the competitive dynamics in the energy drink sector are becoming more complex.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/money/top-stocks/what-is-alani-nu-and-is-its-growth-causing-celsius-stock-to-plunge/ar-AA1xSQi7 ]