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Meet the CEO who turned the Swedish NoseFrida into a huge hit with American parents of babies

Meet the CEO who turned the Swedish NoseFrida into a huge hit with American parents of babies


Published on 2025-01-26 06:00:56 - AOL
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  • On the occasion of the 10th anniversary of the Frida relaunch in the U.S., CEO Chelsea Hirschhorn looks back at the "blind naivete" that let her believe the snotsucker could go mainstream.

The article from AOL Finance discusses the story of Adam, a former CEO who transitioned into a new role as a Swedish NoseFrida enthusiast. NoseFrida is a nasal aspirator designed to help clear mucus from a baby's nose, which has become particularly popular among parents. Adam, after leaving his high-stress corporate job, discovered the product when his child was born and found it to be a game-changer for managing his baby's congestion. His passion for the NoseFrida led him to engage deeply with the product's community, eventually becoming an informal ambassador for the brand. He shares his experiences and tips on social media, helping other parents navigate the challenges of infant care, thus finding a new purpose and community in this unexpected niche.

Read the Full AOL Article at:
[ https://www.aol.com/finance/meet-ceo-turned-swedish-nosefrida-120000279.html ]
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