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Why Gut Instinct Is Not A Business Strategy

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Data-driven decisions aren't just for large corporations. They're essential for every business owner who wants to grow strategically, protect margins, and avoid missteps.
In the Forbes article titled "Why Gut Instinct Is Not A Business Strategy" by Melissa Houston, published on April 19, 2025, the author argues that while gut instinct can be valuable in certain situations, relying solely on it for business decisions is risky and potentially detrimental. Houston emphasizes that a well-thought-out business strategy, supported by data and analysis, is essential for sustainable success. She highlights the importance of combining intuition with empirical evidence, suggesting that businesses should use data-driven insights to validate or challenge their gut feelings. The article also discusses the potential biases and errors that can arise from over-reliance on intuition, advocating for a balanced approach that leverages both analytical rigor and experienced-based intuition to make informed and effective business decisions.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/melissahouston/2025/04/19/why-gut-instinct-is-not-a-business-strategy/ ]