How Watch: A Rochester Landmark's Enduring Legacy

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  Published in Business and Finance on Friday, February 27th 2026 at 15:45 GMT by KTTC
      Locales: Minnesota, UNITED STATES

How Watch: A Legacy of Time and Community in Rochester

Rochester, Minnesota, is defined by more than just its world-renowned medical facilities. Woven into the fabric of the city's identity is How Watch, a landmark that has, for over seven decades, evolved from a simple jewelry store into a beloved symbol of community and enduring heritage. Today, as the city continues to grow and modernize, How Watch stands as a poignant reminder of Rochester's past, a steadfast beacon for the present, and a hopeful signpost for the future.

It began modestly in 1952, with Harold How's establishment of a small jewelry shop at the intersection of Second Street and First Avenue Southwest. This wasn't intended as merely a commercial venture, but rather as a cornerstone of the burgeoning Rochester community. In a post-war America, local businesses played a vital role in connecting people, and Harold How understood that. He focused on providing quality goods and personalized service, quickly earning the trust of residents.

However, it was in 1978 that How Watch truly cemented its place in Rochester's heart - and its skyline. The addition of the now-iconic 75-foot clock tower wasn't just architectural ambition; it was a deliberate act of civic devotion. Harold How envisioned a structure that transcended its practical purpose, becoming a gathering place, a reference point, and ultimately, an emblem of Rochester itself. He succeeded brilliantly. The tower almost immediately became integral to the urban landscape, a familiar and reassuring presence amidst the city's growing pains.

"My grandfather always said he wanted to build something that would last, something that would be a part of Rochester's identity," explains Sarah How, Harold's granddaughter, and a current steward of the family business. Her words speak to a long-held commitment to legacy and community engagement - principles that have been passed down through generations. The clock tower wasn't about profit; it was about leaving a lasting positive mark on the city he called home.

Over the ensuing decades, How Watch has skillfully navigated the changing tides of retail. The advent of big-box stores and, more recently, the rise of online commerce presented significant challenges. Yet, How Watch didn't simply survive; it thrived, by doubling down on its core values: quality craftsmanship, personalized customer service, and unwavering community support. The store became a host for local events, a backdrop for countless family photos - marking milestones and creating memories - and a constant source of familiarity in an increasingly transient world.

However, time, ironically, has begun to take its toll on the very symbol of time itself. The aging infrastructure of the historic building requires substantial restoration work. Recognizing the significance of this landmark, the Rochester community has rallied in a remarkable display of support. A dedicated fundraising campaign, driven by both local businesses and residents, is currently underway to help finance the necessary repairs. This isn't merely about preserving a building; it's about safeguarding a piece of Rochester's soul.

"It's more than just a building," emphasizes Mayor Patricia Miller. "How Watch represents Rochester's spirit of resilience, its commitment to preserving its history, and its deep sense of community." Her statement underscores the powerful emotional connection residents have with this local institution. The fundraising efforts reflect a collective understanding that protecting How Watch is an investment in Rochester's identity.

Looking ahead, How Watch is poised to continue its role as a central fixture of Rochester life. The ongoing restoration project ensures that future generations will be able to appreciate the building's architectural beauty and historical significance. The steady tick-tock of the clock tower will remain a comforting rhythm, a constant pulse reflecting the vitality of the city. How Watch isn't just a store; it's a living testament to the enduring power of community, the importance of preserving our heritage, and the timeless value of a well-crafted legacy. It stands as a reminder that some things, like the spirit of Rochester and the timeless appeal of a beautifully made timepiece, truly do last.