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Bayshore Welcomes Carhartt, Hotworx, and First Watch

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  Published in Business and Finance on Tuesday, January 13th 2026 at 14:31 GMT by Milwaukee Journal Sentinel

GLENDALE, Wisconsin - Tuesday, January 13th, 2026 - Bayshore, the popular shopping and entertainment destination in Glendale, Wisconsin, is poised for continued growth and evolution in 2026 with the addition of several prominent new tenants. The announcements highlight Bayshore's commitment to offering a diverse and engaging experience for shoppers and diners, solidifying its position as a key retail hub in the Milwaukee metropolitan area.

The latest wave of businesses to join the Bayshore lineup includes well-known brands Carhartt, Hotworx, and First Watch, each bringing distinct offerings to the center. Carhartt, the iconic American workwear brand, will establish a substantial 5,137-square-foot retail location at 2340 N. Bayshore Ave. This marks a significant investment by Carhartt, demonstrating their confidence in the Bayshore market and providing local customers with direct access to their full range of durable apparel and accessories. The store's size suggests a comprehensive product offering, potentially including seasonal gear, work boots, and specialized workwear catering to a variety of industries.

Alongside Carhartt, Hotworx, a rapidly growing virtual reality infrared fitness studio, will introduce its unique workout concept to Bayshore. Occupying a 2,815-square-foot space also at 2340 N. Bayshore Ave., Hotworx leverages the benefits of infrared heat and immersive virtual reality to create a low-impact, full-body fitness experience. This addition caters to the rising demand for innovative and technology-driven fitness options, appealing to a broader demographic seeking alternatives to traditional gym environments. The shared address with Carhartt suggests a strategic clustering of businesses targeting distinct yet potentially overlapping consumer segments.

Further enriching the culinary landscape, First Watch, a popular daytime cafe known for its fresh and innovative breakfast, brunch, and lunch options, will open its doors at 2300 N. Bayshore Ave, in a 4,176-square-foot space. First Watch's presence is expected to draw a significant crowd, particularly during weekend mornings, and contributes to Bayshore's efforts to provide a diverse range of dining experiences. The restaurant's focus on quality ingredients and healthy options aligns with the growing consumer preference for wellness and conscious eating.

Beyond these anchor tenants, Bayshore's development plans include a new retail space for Aptive, an athletic apparel company, and a 2,425-square-foot space reserved for a yet-to-be-named specialty retailer. This signifies Bayshore's ongoing strategy of introducing a variety of retail experiences and expanding its appeal across multiple consumer categories.

The announcements reflect a broader trend in retail development, where shopping centers are evolving into mixed-use destinations that offer not only shopping but also dining, entertainment, and experiential activities. Bayshore's leadership emphasized the commitment to curating a mix of established brands and unique concepts that cater to the evolving preferences of consumers. The continuous stream of new additions indicates a healthy market and a proactive management team dedicated to maintaining Bayshore's relevance and appeal. Future developments are likely to prioritize experiences and cater to the changing demands of a consumer base increasingly seeking convenience, variety, and innovative retail concepts. The strategic placement and size of these new tenants suggest a deliberate effort to enhance Bayshore's overall vibrancy and attract a wider range of visitors throughout the year.