Anicut Capital Raises INR1,275 Crore Fund to Fuel Consumer-Engineering & SaaS Growth
Locale: Delhi, INDIA

Anicut Capital Raises ₹1,275 Crore Private‑Credit Fund to Propel Consumer‑Engineering & SaaS Startups
Moneycontrol, 30 March 2025 – Anicut Capital, the Bengaluru‑based private‑credit platform that has built a reputation for partnering with high‑growth Indian firms, has announced the closure of a ₹1,275‑crore ($160 million) fund aimed specifically at providing debt financing to consumer‑engineering and SaaS (software‑as‑a‑service) businesses. The fund, called the Anicut Consumer‑Engineering & SaaS Credit Fund, will seek to invest in mid‑market companies that are looking for working‑capital or growth‑capital solutions beyond the conventional bank‑loan model.
Why a Dedicated Consumer‑Engineering & SaaS Fund?
Anicut’s senior partners say that the two sectors—consumer‑engineering (think IoT‑enabled gadgets, wearables, connected appliances) and SaaS (ranging from e‑commerce platforms to B2B cloud solutions)—have outpaced traditional lending avenues in terms of cash‑flow volatility and capital needs. “Banking regulations have tightened post‑COVID, and many high‑growth companies are now turning to alternative financing structures that allow them to scale quickly without sacrificing equity,” explains co‑founder Arijit Gupta, whose profile on the firm’s LinkedIn page highlights his track record in private‑equity deals.
The firm notes that many consumer‑engineering startups require inventory and raw‑material financing to meet seasonal demand spikes, whereas SaaS companies often need capital for customer acquisition and product development. A private‑credit vehicle can provide these firms with more flexible, longer‑term financing that aligns with their unique cash‑flow cycles.
Structure and Investment Focus
The fund will be a closed‑end vehicle with a target life of 7‑8 years. Anicut will maintain a portfolio of 10–12 positions, each ranging from ₹70 crore to ₹150 crore in debt. The debt will be structured as senior secured term loans, with an average fixed‑rate spread of 2–3 percentage points over the RBI repo rate plus a contingent upside in the form of a small equity kicker (typically 1–2 % of the firm’s equity).
Key criteria for selection include:
- Revenue Threshold: Companies must have annual recurring revenue (ARR) between ₹500 crore and ₹5 k crore.
- Growth Trajectory: Minimum 25 % YoY growth in the past two years.
- Cash‑Flow Health: Positive free cash flow or a clear path to it within 12 months.
- Sector Leadership: Strong IP, customer base, or niche market positioning.
- Management Team: Proven leadership with prior exits or successful scaling.
Anicut also signals a willingness to support “platform” SaaS companies that may serve multiple verticals, noting that diversified revenue streams reduce risk.
Investor Composition
The fund has already closed with a mix of institutional investors. The lead investor is the India Infrastructure Finance Company (IIFC), a state‑owned development bank, which brings both capital and a regulatory perspective on infrastructure alignment. Other investors include:
- Sovereign Wealth Fund of Oman – seeking exposure to India’s high‑growth tech ecosystem.
- New Horizon Capital Partners – a global private‑credit manager focused on emerging markets.
- NITI Aayog’s New Investment Initiative – a government‑backed vehicle aimed at supporting fintech‑enabled capital flows.
The capital raise was anchored by a structured syndication strategy, leveraging Anicut’s network of banks and financial institutions to distribute risk and ensure robust due‑diligence.
Market Context: The Rise of Private Credit in India
India’s private‑credit market has seen a surge since 2020, as banks tightened prudential norms and startups increasingly turned to alternative financing. According to the RBI’s latest data, the gross debt outstanding for the private‑credit segment grew from ₹6.7 trn in 2020 to ₹13.8 trn in 2024. This represents a 30 % CAGR, outpacing traditional bank loans which have plateaued.
Private credit offers two main advantages: flexibility in covenants and the ability to tailor repayment schedules to revenue cycles, and speed – closing deals in 30–45 days versus the months often required for bank approvals. Anicut’s own track record demonstrates an average deal‑closing time of 60 days, a figure that the firm claims is due to its “deep industry expertise and pre‑structured deal pipelines” (source: a previous Moneycontrol feature on Anicut’s partnership model).
Potential Deal Flow and Exit Strategies
Anicut’s partners highlight that the fund will target “fast‑track” growth scenarios where a company could exit via an IPO, strategic sale, or secondary equity round within the fund’s life. The firm’s exit strategies are informed by recent SaaS IPOs such as Zoho and Freshworks, as well as consumer‑engineering unicorns like OYO (though an OTA, not a hardware firm) that have demonstrated strong scalability.
In terms of exit mechanics, Anicut plans to work closely with the company’s senior management and other investors to structure exit options that preserve the debt covenant while maximizing upside for both debt and equity holders. This may involve “bridge” financing to support an IPO, or a “participation” feature that allows debt holders to convert a portion of the principal into equity at a discount.
Key Takeaways
- Targeted Financing: The fund focuses on mid‑market consumer‑engineering and SaaS firms that need flexible, growth‑aligned debt.
- Robust Investor Base: Institutional investors, including a sovereign wealth fund and a state‑owned development bank, provide both capital and credibility.
- Market Opportunity: Private credit in India is growing rapidly, driven by banks’ tighter lending and startups’ demand for non‑equity financing.
- Strategic Exit Planning: Anicut aims to align debt and equity upside through carefully structured exits.
Anicut Capital’s announcement signals a maturation in India’s alternative‑financing landscape, offering a tailored solution for tech‑driven businesses that can capitalize on the funding gap left by conventional banks. For investors, the fund presents an attractive risk‑adjusted opportunity, leveraging Anicut’s deep sector knowledge and a diversified investor base. For founders, it provides a route to scale without diluting ownership, positioning them for eventual public or strategic exits.
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