Here's how you can add Business Today to Google's Preferred Sources for you

Published in Business and Finance on Monday, August 18th 2025 at 12:25 GMT by Business Today
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Learn how to add Business Today to Google's new Preferred Sources feature in India. Get faster access to trusted business, finance and tech news directly in your Top Stories feed.

How to Add Business Today to Google's Preferred Sources for Personalized News

In today's fast-paced digital world, staying updated with reliable news sources is essential, especially for business enthusiasts, professionals, and anyone keen on economic trends, technology updates, and market insights. Google offers a powerful feature through its news aggregation services, such as Google News and Google Discover, allowing users to customize their feeds by adding preferred sources. This personalization ensures that content from trusted outlets like Business Today appears more prominently in your daily recommendations, helping you cut through the noise and focus on high-quality journalism. Business Today, a leading publication in the business and technology space, covers everything from stock market analyses to innovative tech stories, making it a valuable addition to your preferred list. If you're looking to integrate it seamlessly into your Google ecosystem, here's a comprehensive guide on how to do so, covering various devices and platforms.

First, it's important to understand what Google's "preferred sources" mean. In Google News, this feature lets you follow specific publications, topics, or even individual journalists, tailoring your feed to match your interests. By adding a source like Business Today, you'll receive prioritized notifications, curated articles, and personalized story suggestions based on your reading habits. This is particularly useful for those who rely on timely business news, as it ensures you don't miss out on breaking stories about corporate developments, startup innovations, or global economic shifts. The process is straightforward and can be done in just a few minutes, whether you're using a smartphone, tablet, or desktop.

Let's start with the most common method: adding preferred sources via the Google News app on mobile devices. If you're an Android user, begin by opening the Google News app, which is often pre-installed or available for free download from the Google Play Store. Once launched, tap on the profile icon in the top right corner to access your account settings. From there, navigate to the "Library" tab at the bottom of the screen. Here, you'll find options to manage your followed topics and sources. Search for "Business Today" in the search bar provided. When the publication appears in the results, simply tap the "Follow" button next to it. This action adds it to your preferred sources, and Google will start incorporating its content into your personalized feed. You can further customize by adjusting notification settings—enable push alerts for breaking news to stay ahead of market movements or tech announcements.

For iOS users, the process is similar but accessed through the Google News app downloaded from the Apple App Store. After opening the app, sign in with your Google account if prompted. Head to the "For You" section, which curates stories based on your preferences. To add a source, swipe to the "Following" tab and use the search function to locate Business Today. Tapping "Follow" will integrate it into your feed. One handy tip for iOS is to enable widget support on your home screen, allowing quick glances at top stories from your preferred sources without even opening the app. This integration enhances accessibility, ensuring Business Today's in-depth analyses on topics like fintech advancements or corporate earnings reports are just a tap away.

If you prefer using a web browser on your computer or laptop, Google's preferred sources can be managed directly through the Google News website. Visit news.google.com and ensure you're logged in with your Google account. On the left sidebar, you'll see a menu with options like "For You," "Headlines," and "Following." Click on "Following" to view and edit your list of sources. Use the search bar to find Business Today, and click the star or follow icon to add it. The web interface offers additional customization, such as creating custom sections where you can group sources by category—for instance, placing Business Today under a "Business & Tech" folder alongside other outlets. This is ideal for professionals who spend long hours at their desks and want a streamlined news experience.

Beyond the basic steps, there are advanced ways to optimize your preferred sources. Google uses machine learning to refine recommendations, so actively engaging with Business Today articles—by liking, sharing, or reading them fully—will signal to the algorithm to prioritize similar content. If you encounter issues, such as the source not appearing in searches, ensure your app or browser is updated to the latest version. Sometimes, regional settings can affect availability; switching your location preferences in Google settings might help if Business Today isn't showing up due to geographic restrictions. Additionally, for those using Google Assistant-enabled devices like smart speakers or displays, you can verbally add sources by saying, "Hey Google, follow Business Today on News," which syncs across your account.

Why make Business Today a preferred source? The publication stands out for its comprehensive coverage of India's business landscape, including exclusive interviews with industry leaders, detailed reports on emerging technologies like AI and blockchain, and insightful commentary on policy changes affecting economies worldwide. By adding it, you gain access to a wealth of knowledge that can inform investment decisions, career moves, or simply keep you informed about the latest in sustainable business practices. For example, recent stories might delve into how digital transformation is reshaping industries, or provide breakdowns of quarterly financial results from major corporations. This level of detail is what sets Business Today apart, making it more than just a news source—it's a tool for empowerment in an information-driven age.

Troubleshooting common problems is key to a smooth experience. If notifications aren't coming through, check your device's notification settings and ensure Google News has permission to send alerts. For privacy-conscious users, Google's settings allow you to control data usage for personalization without compromising on feed quality. You can also unfollow and refollow sources if the feed feels cluttered, maintaining a balanced intake of information.

In essence, adding Business Today to your Google preferred sources is a simple yet impactful way to enhance your daily news consumption. It bridges the gap between generic feeds and tailored content, ensuring you receive relevant, high-quality journalism that aligns with your interests. Whether you're a student researching market trends, an entrepreneur seeking inspiration, or a casual reader interested in tech innovations, this customization elevates your experience. By following these steps, you'll have Business Today integrated into your Google ecosystem in no time, ready to deliver the insights you need to stay ahead. Remember, personalization is an ongoing process—regularly review and adjust your followed sources to keep your feed fresh and engaging. This approach not only saves time but also enriches your understanding of the dynamic world of business and technology.

Read the Full Business Today Article at:
[ https://www.businesstoday.in/technology/news/story/heres-how-you-can-add-business-today-to-googles-preferred-sources-for-you-489902-2025-08-18 ]

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Here's how you can add Business Today to Google's Preferred Sources for you - BusinessToday

How to Add Business Today to Google's Preferred Sources for Personalized News

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