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Tony's Chocolonely: The small chocolate business became a $230 million success story by focusing on two things

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Tony's is a hit among Gen Z consumers as the brand advertises through viral social media moments and has stayed true to its core mission of equity and transparency.
Tony's Chocolonely, a Dutch chocolate company known for its mission to eradicate child labor and illegal labor practices in the cocoa industry, has achieved significant growth, reaching $230 million in revenue. Despite its success, the company remains committed to its social mission, with CEO Douglas Lamont emphasizing that Tony's will continue to operate as a "small business" at heart, focusing on ethical practices and transparency. The company's unique selling proposition is its commitment to fair trade and sustainable sourcing, which has resonated with consumers globally, leading to its expansion into new markets like the U.S. and the U.K. Tony's Chocolonely's approach demonstrates that a strong ethical stance can coexist with business growth and profitability.

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[ https://fortune.com/2025/05/13/tonys-chocolonely-small-business-230-million/ ]