How Warby Parker can help Target find its mojo again

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How Warby Parker can help Target find its mojo again

^{Published on 2025-05-10 23:23:17 - Fortune}

The cheap-chic retailer has fallen way behind Walmart, but has a plan.

Target is attempting to reignite consumer interest by launching collaborations with popular brands like Warby Parker and Champion, aiming to attract a younger demographic and boost sales. The retailer is focusing on exclusive product lines and limited-edition releases to create buzz and drive traffic to its stores and website. These partnerships are part of a broader strategy to enhance Target's appeal and compete more effectively in a challenging retail environment, where consumer spending has been cautious and competition from online and discount retailers is intense.

Read the Full Fortune Article at:
[ https://fortune.com/2025/02/27/target-rekindle-shopper-passions-warby-parker-champion-collaborations/ ]

N@N

How Warby Parker can help Target find its mojo again