Business and Finance Business and Finance
Mon, May 5, 2025
[ Mon, May 05th ] - yahoo.com
Five new Steam games you probably missed (April 28, 2025)
[ Mon, May 05th ] - Fortune
Golden visa brokers advise clients to hurry after Malta ruling
[ Mon, May 05th ] - WHIO
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[ Mon, May 05th ] - HuffPost
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[ Mon, May 05th ] - The Mirror
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[ Mon, May 05th ] - The New York Times
H.U.D. Offers Tips for Federal Workers to Find Jobs Outside of Government
[ Mon, May 05th ] - CNN
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Democrats are trying out new ways to grab voters' attention. Is it working?
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Trump's social media strategy, by the numbers
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[ Mon, May 05th ] - Sporting News
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[ Mon, May 05th ] - Reuters
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Sun, May 4, 2025
[ Sun, May 04th ] - Sporting News
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[ Sun, May 04th ] - WMUR
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[ Sun, May 04th ] - San Antonio Express-News
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[ Sun, May 04th ] - The New York Times
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[ Sun, May 04th ] - on3.com
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[ Sun, May 04th ] - CBS News
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[ Sun, May 04th ] - lbbonline
Speak Finance, Not Bro: Why Fintech Needs to Rewrite the Script for Women | LBBOnline

Speak Finance, Not Bro: Why Fintech Needs to Rewrite the Script for Women | LBBOnline


Published on 2025-05-04 19:01:08 -
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  • Little Black Book, She earns it. She manages it. She invests it. But in B2B fintech marketing, she's still barely visible. managing director, Jessica Williams explains how the industry can do better

The article from LBB Online discusses the necessity for the fintech industry to adapt its communication strategies to better engage with women, who are increasingly becoming key decision-makers in financial matters. It highlights that traditional financial marketing often uses jargon and a 'bro' culture that alienates female audiences. The piece emphasizes the importance of using clear, inclusive language and focusing on the practical benefits of financial products, such as security and empowerment, to appeal to women. It also points out the need for fintech companies to showcase diversity in their marketing and to address the specific financial challenges and goals that women face, thereby fostering greater trust and engagement.

Read the Full lbbonline Article at:
[ https://www.lbbonline.com/news/speak-finance-not-bro-why-fintech-needs-to-rewrite-the-script-for-women ]