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Managing On PLUTO: 5 Keys For Business In A New Geopolitical Era

For business leaders, the PLUTO scenario is Polarized, Liquid, Unilateral, Tense and Omni-relational.
The article "Managing on Pluto: 5 Keys for Business in a New Geopolitical Era" from Forbes, published on April 28, 2025, discusses the challenges and strategies for businesses operating in an increasingly complex global environment, likened to managing on Pluto due to its distance and isolation. The five key strategies outlined include: 1) Adaptability - businesses must be flexible and ready to pivot in response to geopolitical shifts; 2) Resilience - developing robust systems to withstand disruptions; 3) Local Engagement - understanding and integrating with local cultures and economies; 4) Sustainability - prioritizing long-term environmental and social goals; and 5) Technological Innovation - leveraging technology to overcome geographical and logistical challenges. The article emphasizes that in this new era, companies must navigate a landscape where traditional business models are constantly challenged by global changes.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/iese/2025/04/28/managing-on-pluto-5-keys-for-business-in-a-new-geopolitical-era/ ]