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Apple is reportedly willing to lose $1 billion every year just to fuel its streaming ambitions

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Unlike other peers, the streaming service's small library focuses almost exclusively on original content like Severance and Ted Lasso.
Apple TV+ is reportedly losing approximately $1 billion annually as it struggles to gain significant market share in the competitive streaming industry, according to a report by Fortune on March 22, 2025. Despite offering high-quality original content, including award-winning series like "Ted Lasso" and "Severance," the service has not managed to attract a large enough subscriber base to break even. Apple continues to invest heavily in its streaming ambitions, with plans to expand its content library and enhance its platform's features, betting on long-term growth in the streaming market. However, the financial losses highlight the challenges Apple faces in competing against established players like Netflix and Disney+.

Read the Full Fortune Article at:
[ https://fortune.com/2025/03/22/apple-tv-plus-losing-1-billion-annually-streaming-ambitions/ ]