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Banking, retail and telecoms power SA's brand value to over R600bn in 2025

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In 2025, the combined brand value of the Top 100 South African brands soared to R688.6bn, with banking, retail, and telecoms accounting for more than 62% of the total brand value., as is often the case in emerging markets.

The article from MSN discusses the significant growth in South Africa's brand value, projected to exceed R600 billion by 2025, driven primarily by sectors like banking, retail, and telecommunications. According to Brand Finance's South Africa 100 2023 report, the total brand value of the top 100 South African brands has already surpassed R1 trillion, with First National Bank (FNB) leading as the most valuable brand at R37.4 billion. The report highlights that despite economic challenges, these sectors have shown resilience and growth, with FNB, Standard Bank, and Capitec being notable performers in banking. Retail brands like Shoprite and Woolworths also contribute significantly, with Shoprite's brand value increasing by 25% to R27.9 billion. The telecommunications sector is represented by Vodacom and MTN, with Vodacom's brand value growing by 11% to R32.1 billion. This growth reflects not only the strength of these brands but also their strategic importance in South Africa's economic landscape.

Read the Full Bizcommunity Article at:
[ https://www.msn.com/en-za/money/economy/banking-retail-and-telecoms-power-sa-s-brand-value-to-over-r600bn-in-2025/ar-AA1ApxiT ]