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Hims & Hers to shut down dermatology business Apostrophe

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Hims & Hers Health would discontinue Apostrophe, its personalized acne treatments dermatology business, the company said on Friday.
Hims & Hers Health Inc. announced on March 7, 2025, that it will shut down its dermatology business, Apostrophe, by the end of the month. The decision comes as part of a strategic move to focus on core offerings and improve profitability. Apostrophe, which Hims & Hers acquired in 2021, specializes in personalized skincare treatments. The closure will affect approximately 100 employees, though the company plans to offer them opportunities within other parts of the business. Hims & Hers will continue to provide dermatology services through its main platform, ensuring that current Apostrophe customers can still access treatments. The company aims to streamline operations and enhance its focus on men's and women's wellness, hair loss, and mental health services.

Read the Full Reuters Article at:
[ https://www.reuters.com/business/healthcare-pharmaceuticals/hims-hers-shut-down-dermatology-business-apostrophe-2025-03-07/ ]