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Trump's tariff threats hang over young Arnault's mission to fix LVMH drinks unit

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Alexandre Arnault is taking a key role at LVMH's $6 billion wine and spirits business just as U.S. President Donald Trump risks unleashing a trade war, complicating a turnaround effort that could decide the 32-year-old's future in his father's empire.
The article discusses how Alexandre Arnault, the youngest son of LVMH's billionaire CEO Bernard Arnault, is tasked with revitalizing the company's struggling spirits division, particularly the Belvedere vodka brand. Amidst this, former President Donald Trump's threats to impose high tariffs on European goods, including spirits, pose a significant challenge. Trump's potential return to the White House could lead to a 100% tariff on European spirits, which would severely impact LVMH's sales in the U.S., its largest market. Alexandre, who has been involved in LVMH's luxury goods sector, now faces the dual challenge of turning around the spirits business while navigating the uncertainties of international trade politics. The article highlights the broader implications of these tariffs on the luxury goods market and the strategic maneuvers LVMH might need to consider to mitigate potential losses.

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[ https://www.msn.com/en-us/money/other/trump-s-tariff-threats-hang-over-young-arnault-s-mission-to-fix-lvmh-drinks-unit/ar-AA1yoQDX ]