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From Johnnie Walker to Corona beer, major alcohol firms could face tariff hit

The article from Reuters discusses the potential impact of new U.S. tariffs on European spirits and beers, which could affect major alcohol companies like Diageo, the maker of Johnnie Walker, and AB InBev, which produces Corona beer. These tariffs, set to be implemented in 2025, stem from a long-standing dispute over aircraft subsidies between the U.S. and the European Union. The U.S. Trade Representative's office has proposed a 50% duty on European wines, cognacs, and other alcoholic beverages, which could significantly increase costs for these companies. This move is part of a broader retaliation against EU subsidies to Airbus, with the U.S. aiming to counteract what it perceives as unfair trade practices. The article highlights the concerns of industry leaders about the potential negative effects on trade, consumer prices, and the overall market dynamics, urging for a negotiated settlement to avoid these tariffs.

Read the Full Reuters Article at:
[ https://www.reuters.com/business/retail-consumer/johnnie-walker-corona-beer-major-alcohol-firms-could-face-tariff-hit-2025-02-04/ ]