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New rule could stop sale of your personal information

The article from WTOP discusses a new rule proposed by the Federal Trade Commission (FTC) aimed at protecting consumers' personal data. This rule would prohibit companies from selling sensitive personal information such as Social Security numbers, health information, and precise geolocation data. The FTC's initiative comes in response to growing concerns over data privacy and the potential misuse of personal information. The rule would also require companies to implement stronger security measures to safeguard data and provide consumers with more control over their personal information. This move is part of a broader effort to curb the rampant data trading practices that often occur without explicit consumer consent, potentially reducing the risks of identity theft and other privacy invasions. The proposal has sparked a debate between privacy advocates, who support the measure, and businesses, which argue that it could hinder innovation and data-driven services.

Read the Full WTOP News Article at:
[ https://wtop.com/business-finance/2024/12/new-rule-could-stop-sale-of-your-personal-information/ ]