Business & Finance
Thu, February 2, 2012 
SAN FRANCISCO--([ BUSINESS WIRE ])--Wells Fargo & Company (NYSE: WFC) is the most valuable bank brand in the United States according to The Brand Finance Banking 500 report, released today, and the second most valuable bank brand in the world valued at $23.23 billion.
"We are very pleased with these rankings as they show the trust people have in Wells Fargoas ability to meet their financial needs and work together with them now and over time"
aWe are very pleased with these rankings as they show the trust people have in Wells Fargoas ability to meet their financial needs and work together with them now and over time,a said Wells Fargo Chief Marketing Officer Jamie Moldafsky. aBoth in the United States and worldwide, the Wells Fargo brand represents stability, our relationship focus, and the commitment to our customersa financial success. Itas through the great work and dedication of our more than 270,000 team members, who bring the brand to life every day, that Wells Fargo tops the U.S. rankings.a
Brand Financeas annual international Banking 500 study assesses the dollar value of the reputation, image and intellectual property of the worldas leading financial services companies. Wells Fargo maintained its place as the 2nd leading bank brand in the world from last yearas rankings. For the complete Brand Finance Banking 500 report, please visit [ www.brandfinance.com ].
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.3 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, the Internet (wellsfargo.com and wachovia.com), and other distribution channels across North America and internationally. With more than 270,000 team members, Wells Fargo serves one in three households in America. Wells Fargo & Company was ranked No. 23 on Fortuneas 2011 rankings of Americaas largest corporations. Wells Fargoas vision is to satisfy all our customersa financial needs and help them succeed financially.
