DENVER, CO--(Marketwire - Nov 8, 2011) - The Pulse Beverage Corporation (OTCBB: [ PLSB ]) ("Pulse" or the "Company"), makers of Cabana™ 100% Natural Lemonades and the PULSE® brand of "good-for-you" NutriPurpose™ beverages, today announced that it has started Eastern USA distribution of its Cabana™ 100% Natural Lemonades through an agreement with High Grade Beverage/Briar's USA, Inc. based out of New Jersey.

Since 1935 High Grade Beverage (HGB) has been selling to, and servicing retail customers in over 8 New Jersey counties as a beverage distributor with a current focus on soft drinks, beer, wine and spirits. HGB's facilities provide state-of-the-art computerized refrigerated warehouses to ensure product quality, freshness and integrity. HGB distributes a variety of products from national brewers and importers including AB-InBev, HUSA/CCM/NBA, and Labatt USA as well as other nationally recognized beer brands. High Grade Beverage also distributes a large selection of soft drinks including: Monster Energy, Vita Coco, Voss Water, Icelandic Glacier Water, San Pellegrino, Vidration, Polar Beverages, O Water, Briar's Beverages, Cheerwine, Holistics, Nestle Nesquick, Jamba Juice, Sweet Leaf Iced Teas, Welch's, Ralph & Charlie's juices, RelaxZen, Xyience Energy, SunnyD and Everfresh Juices.

Guy T. Battaglia, VP for HGB, stated, "HGB is pleased to have the quality line of Cabana™ 100% Natural Lemonades in our portfolio. We're really looking forward to the challenge of putting our Cabana brand up against the competition in this category. We believe it's a quality product in an attractive package that will generate quick recognition from consumers."

Paddy Sheya, National Sales Manager for Pulse, stated, "We are very pleased to enter the East Coast with a quality leading distributor such as High Grade Beverage. As we expand our distribution of Cabana 100% Natural Lemonades into the East it is nice to build our success beginning with a company who is so well respected in the Beverage industry."

Details of the Company's business and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: [ www.pulsebeverage.com ].

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

About The Pulse Beverage Corporation (OTCBB: [ PLSB ])
The Pulse Beverage Corporation is a development stage company preparing to manufacture, distribute and market the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: [ www.pulsebeverage.com ].

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

ON BEHALF OF THE BOARD
The Pulse Beverage Corporation
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Robert E. Yates
Chairman and CEO