Business & Finance
Business and Finance
Business and Finance
Thu, October 13, 2011
Wed, October 12, 2011 Travelers Red Umbrella to be Featured at the National Trademark Expo October 14-15
WASHINGTON--([ BUSINESS WIRE ])--Travelers (NYSE:TRV) today announced its participation as an exhibitor at the National Trademark Expo, an event designed to educate the public about the vital role trademarks play in our economy. Travelers will showcase its iconic red umbrella as a prime example of the history and evolution of trademarks. An umbrella is believed to have first appeared in a Travelers advertisement in 1870. While the decision was made to adopt a red umbrella as the permanent corporate symbol in 1959, it was not formalized as the companya™s legal mark until 1960.
"Wea™re pleased to be highlighting our long history with the Travelers Umbrella Logo"
aWea™re pleased to be highlighting our long history with the Travelers Umbrella Logo,a said Lisa Caputo, Executive Vice President of Marketing & Communications at Travelers. aIt has been the dominant image representing our company for more than 50 years and is unparalleled in identifying Travelers as a leading provider of insurance for the ever-changing risks our customers face.a
The Travelers display will provide the history of the companya™s relationship with the red umbrella and its evolution over the decades. A special feature of the booth is an interactive wall employing state-of-the-art computer software that allows a visual image of a large red umbrella, composed of many miniature red umbrellas, to respond to movement as an individual passes by the projected image.
The expo will be held from 10 a.m. to 6 p.m. on Oct. 14 and from 10 a.m. to 4 p.m. on Oct. 15 at the USPTO, Madison Building atrium, 600 Dulany Street, Alexandria, Va. It is free and open to the public. For more information, visit [ www.uspto.gov/TMExpo ].
About Travelers
The Travelers Companies, Inc. is a leading provider of property casualty insurance for [ auto ], [ home ] and [ business ]. The companya™s diverse business lines offer its global customers a wide range of coverage sold primarily through independent agents and brokers. A component of the Dow Jones Industrial Average, Travelers has more than 30,000 employees and operations in the U.S., Canada, U.K. and Ireland. The company generated revenues of approximately $25 billion in 2010. For more information, visit [ www.travelers.com ].
