DENVER, CO--(Marketwire - Oct 11, 2011) - The Pulse Beverage Corporation (OTCBB: [ PLSB ]) ("Pulse" or the "Company"), makers of the PULSE® brand of "good-for-you" NutriPurpose™ beverages, today announced that it has placed its Cabana™ Lemonades by Pulse with Nature's Best "The Natural Products Distributor®" based out of California.

Nature's Best is the largest privately owned wholesaler-distributor of health and natural food products in the United States. Nature's Best fleet of multi-temperature delivery trucks serves health and natural food stores in many Western States and its distribution system includes ocean-going container ships that serve its customers' overseas markets such as Asia. They specialize in retail marketing support, web services and sales management consulting.

Paddy Sheya, VP and National Sales Manager, said, "We just received our first order from Nature's Best and before the product has been delivered they have orders in place; a very positive sign of things to come. The Natural channel of trade will be a major asset for Cabana 100% Natural Lemonades and Nature's Best is one of the best distribution systems to supply this channel."

Bob Yates, CEO of Pulse, commented, "Partnering with Nature's Best is a perfect fit for our All-Natural Cabana™ Lemonades which will expand our growth in the Western USA, provide a connection to the important Asian markets and will pave the way for our launch of our Pulse® NutriPurpose™ beverages."

Details of the Company's business and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: [ www.pulsebeverage.com ].

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

About The Pulse Beverage Corporation (OTCBB: [ PLSB ])
The Pulse Beverage Corporation is a development stage company preparing to manufacture, distribute and market the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: [ www.pulsebeverage.com ].

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

ON BEHALF OF THE BOARD
The Pulse Beverage Corporation
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Robert E. Yates
Chairman and CEO