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Mandalay Media s Subsidiary Twistbox Entertainment Play-for-Prizes Subscribers Reach 75 Million Mobile Game Plays

^{Published on 2008-12-04 07:23:31 - Market Wire}
 

LOS ANGELES--([ BUSINESS WIRE ])--Mandalay Media, Inc. (OTCBB: MNDL) subsidiary Twistbox Entertainment, Inc. (Twistbox), announced today that its mobile play-for-prizes platform has hosted over 75 million game play sessions. The Company's play-for-prizes platform includes iconic games from leading publishers, studios and cable networks. The games can be found on major mobile operators in the US and Europe with prizes from leading retailers including Amazon, Starbucks, Best Buy and Apple, among others. New play-for-cash services will be launched on specific operators in Europe starting in January 2009. Subscribers have the ability to select from daily and weekly head-to-head, high-score and tell-a-friend tournaments. In addition, subscribers can win prizes through monthly mega-raffles and loyalty programs.

"This is truly the first cross-carrier skill-based community mobile game service that has been launched on a broad scale," stated Twistbox CEO, Ian Aaron. "By extending the shelf-life of existing titles, converting a one-time download business into a recurring subscription model and by providing exciting prizes that are in reach for the casual gamer, we have created a compelling value proposition for all players in the mobile ecosystem. In addition, we are in development to leverage our platform, technology and pending patents to deliver a consistent play-for-prizes experience across all three screens."

The Company's play-for-prizes service operates on a revenue share basis with mobile operators and publishers. Twistbox has a pipeline of new mobile operators and publishers being launched for the holiday season and throughout 2009. The Company has begun to port all play-for-prizes games to an array of smart phones and platforms including Apple's (APPL) iPhone and Google's (GOOG) Android. With a growing base of more than 7 million monthly targeted game impressions, Twistbox is expanding its prizing portfolio to include sponsorship programs.

About Twistbox Entertainment, Inc.:

Twistbox is a leading global producer and publisher of mobile entertainment. Twistbox has exclusive licenses with industry-leading brands, direct distribution with more than 120 wireless operators in over 45 countries and provides an extensive portfolio of award-winning games, WAP sites and mobile TV channels. For more information, please visit [ www.twistbox.com ].

About Mandalay Media, Inc.:

Managed by leading media and technology industry executives, the Company's mission is to build a unique combination of new media distribution and content companies through acquisitions with domestic and foreign businesses with strong management teams and historical financial performance. For more information, please visit [ www.mandalaymediainc.com ].

Safe Harbor:

This press release contains forward-looking statements about the Company within the meaning of the Private Securities Litigation Reform Act of 1995. Statements including words such as "estimate", "expect", "anticipate" or "believe" and statements in the future tense are forward-looking statements. These forward-looking statements are subject to risks and uncertainties that could cause actual events or actual future results to differ materially from the expectations set forth in the forward-looking statements. Some of the factors which could cause the Company's results to differ materially from the expectations include the following: consumer demand for the Company's products; consumer spending trends; fluctuations in the currencies of the countries in which the Company operates against the US dollar; timely development and release of the Company's products; competition in the industry; the Company's ability to manage expenses; the Company's ability to manage and sufficiently integrate acquisitions of other companies; adverse changes in the securities markets; and other factors described in our filings with the SEC, including our Annual Report on Form 10-KT for the transition period from January 1, 2008 to March 31, 2008. The Company does not undertake, and specifically disclaim any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.