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AI In Retail: Should Your Business Harness Personalization?

While AI personalization is something of an expected reality to many users, it also presents an ethical quandary—when does personalization become manipulation?
The article from Forbes Business Council, published on May 2, 2025, discusses the integration of AI in the retail sector, focusing on the benefits of personalization. It highlights how AI can enhance customer experiences by tailoring recommendations, promotions, and interactions based on individual consumer data. The piece emphasizes that AI-driven personalization can lead to increased customer loyalty, higher conversion rates, and improved overall business performance. However, it also addresses potential challenges such as data privacy concerns and the need for robust AI systems. The article concludes that while there are hurdles to overcome, the strategic use of AI in retail can significantly benefit businesses willing to invest in and responsibly manage these technologies.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbesbusinesscouncil/2025/05/02/ai-in-retail-should-your-business-harness-personalization/ ]