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[ Sat, Jan 11th 2025 ]: Reuters
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Here are what to expect from consumer goods firms in 2025

Some consumer goods firms will take a look at their pricing strategy given the situation of the economy, now pricing has to go with
The article from BusinessDay NG discusses the anticipated trends and challenges for consumer goods firms in Nigeria by 2025. It highlights that these companies will likely face increased competition due to market saturation, pushing them towards innovation in product offerings and marketing strategies. Key expectations include a shift towards digital transformation, with a focus on e-commerce, data analytics, and personalized marketing to meet changing consumer behaviors. There will also be a significant emphasis on sustainability, with firms expected to adopt greener practices in response to both consumer demand and regulatory pressures. Additionally, the article notes the potential for mergers and acquisitions as companies seek to expand their market share and capabilities. Economic factors like inflation, currency fluctuations, and the need for cost management will continue to influence pricing strategies and profitability. Lastly, there's an expectation of increased investment in local sourcing and production to mitigate supply chain risks and reduce costs, alongside a push for better distribution networks to reach untapped rural markets.

Read the Full businessday Article at:
[ https://businessday.ng/market-intelligence/article/here-are-what-to-expect-from-consumer-goods-firms-in-2025/ ]