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Redefining The Customer Journey: A Value-Based Approach To Life And Health Insurance

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Balancing salespersonship with an unwavering commitment to doing the right thing can transform the way we do business, leading to higher satisfaction and loyalty.
The article from Forbes Finance Council, published on March 10, 2025, discusses the transformation in the life and health insurance industry towards a value-based approach in redefining the customer journey. It highlights how traditional insurance models are being disrupted by focusing on customer-centricity, where the emphasis is on providing personalized, transparent, and value-driven experiences. The piece outlines several key strategies for this shift, including leveraging technology for better data analytics to understand customer needs, enhancing customer engagement through digital platforms, and offering flexible insurance products that adapt to life changes. It also emphasizes the importance of proactive health management, where insurers not only cover costs but also promote wellness and preventive care, thereby reducing claims and fostering long-term customer relationships. The article concludes that by adopting these practices, insurance companies can not only improve customer satisfaction but also achieve sustainable business growth.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbesfinancecouncil/2025/03/10/redefining-the-customer-journey-a-value-based-approach-to-life-and-health-insurance/ ]