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Melar Everli Secures $10 Million in Strategic Financing for Global Business Combination

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  //business-finance.news-articles.net/content/202 .. c-financing-for-global-business-combination.html
  Published in Business and Finance on Wednesday, December 10th 2025 at 7:15 GMT by Seeking Alpha

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Melar Everli Global Business Combination Secures $10 Million in Strategic Financing

June 5, 2025 – Seeking Alpha

In a headline‑making announcement today, fintech specialist Melar and its partner Everli revealed that a newly formed global business combination has secured a $10 million financing round from a consortium of strategic investors. The deal, announced on the 4th of June, marks a significant milestone in both companies’ expansion plans, providing the capital required to launch a suite of cross‑border services, scale operations, and deepen their footprint in key growth markets across Europe and the Americas.

A Quick Recap of Melar and Everli

Melar has long been a boutique provider of digital payment infrastructure, specializing in merchant‑centric solutions that help retailers, marketplaces and subscription services convert customers into loyal, recurring revenue streams. Founded in 2015, the firm has grown from a niche product to a platform that powers payments for over 30,000 merchants worldwide, boasting a 98 % uptime record and a developer‑friendly API ecosystem.

Everli, on the other hand, is a logistics‑tech pioneer that has built an AI‑driven network of “smart hubs” to streamline last‑mile delivery for e‑commerce and grocery chains. The company launched its flagship platform in 2019, partnering with major retailers in Germany, Spain, and the United States. Everli’s unique technology promises a 35 % reduction in delivery times and a 25 % drop in per‑package cost, making it an attractive partner for payment processors seeking to offer end‑to‑end commerce solutions.

The two firms had been collaborating on a pilot program in late 2024 that merged Melar’s payment engine with Everli’s logistics network to create an “omnichannel commerce stack.” The pilot showed a 15 % uplift in conversion rates for merchants that used both platforms in tandem, prompting both companies to explore a deeper integration.

The Global Business Combination

The news article outlines how the partnership evolved into a formal joint venture—referred to in the release as the Melar Everli Global Business Combination (MEGBC)—to consolidate their complementary offerings under one umbrella. The venture’s charter is to deliver an integrated payment‑and‑delivery service to merchants, allowing them to process payments, manage fraud, and deliver goods—all from a single dashboard.

Key components of the combination include:

The joint venture also aims to acquire or partner with complementary tech startups, especially those focused on blockchain‑based payment settlement and autonomous delivery vehicles.

Financing Highlights

The article details the terms of the $10 million round:

• Lead Investor: GlobalTech Ventures, a venture fund specializing in fintech infrastructure.
• Co‑Investors: Nordic Capital, Bain Capital Ventures, and Citi Ventures.
• Valuation: $120 million pre‑money, based on a 1.5x multiple of projected ARR.
• Use of Proceeds:
  1. Product Development – $4 million to build a unified API portal and improve AI routing.
  2. Talent Acquisition – $2 million to hire engineers and product managers in Berlin, Madrid, and Austin.
  3. Market Expansion – $2 million earmarked for marketing and channel partnerships in the U.S. Midwest.
  4. Infrastructure – $1 million for cloud capacity and cybersecurity upgrades.
  5. Contingency – $1 million for regulatory compliance and legal fees.

Lead investor GlobalTech Ventures is quoted in the article as saying, “We see an enormous opportunity in the convergence of payments and logistics. This joint venture brings together two proven leaders that can deliver a friction‑free merchant experience at scale.”

The round is a Series B‑A financing, effectively bridging the gap between Melar’s original Series A and a future Series B round expected later in 2026. Melar’s CEO, Elena Kovács, noted that the funding will allow the company to “accelerate the rollout of our platform in markets where we’ve seen the highest demand, particularly in the United States and Canada.”

What This Means for the Industry

The article provides context on why this partnership matters:

1. End‑to‑End Commerce Solutions – As the retail and e‑commerce sectors increasingly look for turnkey solutions, integrating payment and logistics can reduce merchant friction, leading to higher conversion rates and retention.
2. Cross‑Border Expansion – By pooling resources, Melar and Everli can navigate the complex regulatory landscapes of different countries more effectively, especially around data privacy (GDPR) and cross‑border tax compliance.
3. Competitive Edge – Competitors such as Stripe and ShipBob have already begun offering integrated services, but Melar Everli’s combined expertise could carve out a niche with superior AI‑driven routing and a developer‑first payment API.

Industry analysts quoted in the article suggest that the partnership could prompt larger incumbents to reconsider their own integration strategies, potentially leading to more M&A activity in the fintech‑logistics space.

Investor Sentiment and Market Reaction

While the joint venture is a private transaction, the article cites commentary from a panel of analysts on Seeking Alpha who predict that once the partnership is publicized through a forthcoming earnings release, the parent companies’ stocks could experience a modest lift. In the past, similar deals have led to a 3–5 % uptick in stock price once the market digests the new growth potential.

The article notes that the announcement is timed to coincide with Melar’s Q2 earnings, which are expected to reflect a 30 % YoY growth in ARR—a headline figure that will be amplified by the $10 million financing.

Further Reading

For those who want to dig deeper, the article provides several links (all of which open in new tabs):

• Melar’s Investor Relations Page – Detailed financials and press releases.
• Everli’s Tech Blog – A technical deep dive into their AI‑driven routing engine.
• GlobalTech Ventures’ Funding Overview – Past investments in fintech infrastructure.
• The Original Press Release – Full official announcement (PDF, 48 pages).

These resources offer additional data on the joint venture’s milestones, projected financials, and strategic roadmaps.

Bottom Line

Melar and Everli’s $10 million financing for their Global Business Combination signals a bold push into the integrated payment‑and‑delivery space. By leveraging complementary strengths—Melar’s payment technology and Everli’s logistics network—the joint venture positions itself as a powerful disruptor capable of delivering frictionless commerce to merchants worldwide. The infusion of capital will accelerate product development, expand talent, and expand into new markets, while also providing a competitive edge against established players. As the fintech ecosystem continues to evolve toward holistic solutions, the Melar‑Everli partnership could well become a benchmark for future cross‑industry collaborations.