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Companies that ax their DEI programs now could destroy their reputation for years to come, according to a new study

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
If brands turn their backs on previously made dedications, they could face reputational risk that tends to "stick" with them long after the political climate changes, says Rebecca Ponce de Leon, assistant professor of management at Columbia Business School and one of the researchers of the study.
The article from MSN discusses a study by the consulting firm, The Conference Board, which warns that companies that dismantle their Diversity, Equity, and Inclusion (DEI) programs could face long-term reputational damage. The study highlights that DEI initiatives are increasingly seen as integral to corporate culture and business strategy, impacting not just internal morale but also external perceptions and business relationships. According to the research, companies that backtrack on DEI commitments might struggle to attract top talent, could see a decline in customer loyalty, and might face investor scrutiny, especially in an era where stakeholders are more conscious of social governance issues. The article also notes that while some companies might be tempted to reduce DEI efforts due to economic pressures or political backlash, the long-term consequences could be severe, potentially affecting their market position and brand value for years.

Read the Full Fortune Article at:
[ https://www.msn.com/en-us/money/companies/companies-that-ax-their-dei-programs-now-could-destroy-their-reputation-for-years-to-come-according-to-a-new-study/ar-AA1zrzwi ]