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Target scrapped DEI to please Trump. It's not helping business.

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Target is learning that its efforts to please Donald Trump and the GOP have done nothing to improve its bottom line while generating worse "real consequences," reports Ariel Messman-Rucker for Yahoo Finance.
The article from MSN discusses how Target Corporation has faced significant backlash and financial repercussions after altering its approach to diversity, equity, and inclusion (DEI) initiatives, seemingly in an attempt to appease former President Donald Trump and his supporters. Initially, Target introduced a line of Pride Month merchandise, which led to conservative backlash, including threats to employees and bomb threats at stores. In response, Target removed some of these items, which then sparked criticism from the left for caving to pressure. This strategic pivot has not helped Target's business as intended; instead, it has led to a decline in sales, with a reported 5.4% drop in sales at stores open for at least a year during the first quarter. The article suggests that Target's attempt to navigate the politically charged environment by adjusting its DEI policies has resulted in alienating both its progressive and conservative customer bases, ultimately harming its brand and financial performance.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/money/economy/target-scrapped-dei-to-please-trump-it-s-not-helping-business/ar-AA1zi9ay ]