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Rochester Students Take Charge of Their Finances at BizTown

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  Published in Business and Finance on Monday, November 24th 2025 at 15:03 GMT by Democrat and Chronicle

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Rochester Students Take Charge of Their Finances at BizTown

Rochester, N.Y. – In a city long celebrated for its manufacturing heritage and cultural diversity, a quieter revolution is underway: a generation of students is gaining the skills they need to navigate the complex world of money. Over the past semester, a growing number of high‑schoolers from the Rochester School District have flocked to BizTown—Rochester’s downtown business incubator—to participate in a pioneering financial‑literacy program that blends hands‑on learning with real‑world mentorship.

The Birth of a New Initiative

BizTown, officially launched in 2024 as a partnership between the Rochester Economic Development Corporation (REDCo) and the local Chamber of Commerce, was originally envisioned as a “work‑and‑learn” hub for entrepreneurs and small‑business startups. Its mission, however, expanded quickly when a group of teachers from the district, along with representatives from the Rochester Institute of Technology (RIT) Center for Financial Education, recognized the need for a more structured approach to teaching students the basics of budgeting, credit, and investing.

“The curriculum was born out of a conversation about the increasing number of our students who are “college‑ready” on the surface but lack a practical understanding of how to manage money once they leave school,” says Karen Mitchell, principal of Northgate High School and a lead coordinator for the program. “We wanted to give them tools they can use immediately—whether they’re saving for a car, a college fund, or even a first apartment.”

What the Program Looks Like

The financial‑literacy course, now dubbed “Money Matters at BizTown,” runs for 12 weeks during the spring semester. Each week, a rotating cast of local entrepreneurs, bankers, and RIT finance students leads a 90‑minute workshop in BizTown’s flagship co‑working space. Topics range from the basics of creating a budget to the mechanics of credit reports and the principles of compound interest.

The program emphasizes experiential learning. In Week 3, for example, students participate in a “Banking Simulation” where they open mock bank accounts, track expenses, and negotiate credit card offers with guidance from a volunteer from Rochester Federal Credit Union. In Week 8, a local startup founder leads a “Pitch Your Savings” session, challenging students to design a savings plan for a specific goal, such as a college fund or a trip to a major sporting event.

“Gamification is a huge part of our approach,” explains Alex Rios, a senior at RIT who volunteers as a financial‑literacy mentor. “We use tools like the ‘Debt‑free Dash’ board game and the “Credit Score Challenge” app to make abstract concepts tangible and engaging.”

Measuring Impact

Early data from the program’s pilot phase suggest a measurable uptick in financial confidence among participants. A pre‑ and post‑course survey administered to the 56 students who completed the program indicated that 87% of respondents felt “much more confident” in their ability to create a budget, compared to only 45% before the course. Additionally, 63% reported that they had increased their savings rate, with 12% having set up a separate savings account.

Beyond quantitative gains, the program has also fostered qualitative shifts in students’ attitudes toward money. In one interview, sophomore Maya Patel reflected, “I used to think budgeting was something adults do. Now I see it as a tool to reach my goals, like getting into college or buying my first car. I feel like I’m in control.”

Community Partnerships and Support

BizTown’s success would not be possible without the support of local institutions. The Rochester School District provides a stipend that covers students’ travel and materials, while RIT supplies curriculum developers and research staff. Local banks, including Rochester Federal Credit Union and First National Bank of Rochester, donate financial expertise and offer real‑time insights into industry practices.

“Financial literacy isn’t just a school subject; it’s a civic responsibility,” says Emily Chen, director of community outreach at First National Bank. “We’re proud to partner with BizTown to give our next generation the knowledge they need to thrive in a rapidly changing economy.”

Looking Ahead

Building on its initial success, the program is slated for expansion next year. Plans include adding a middle‑school version of the course, integrating technology such as mobile budgeting apps, and hosting a city‑wide “Financial Futures Fair” where students can showcase their projects to parents, employers, and community leaders.

The Rochester Economic Development Corporation also aims to replicate the BizTown model in other mid‑size cities across the state, citing its low cost of operation and high impact as key reasons for scaling.

A Broader Trend

Rochester’s initiative aligns with a national push toward financial literacy. In 2023, the U.S. Department of Education released new guidelines urging schools to incorporate comprehensive money‑management education into the curriculum. New York State has also mandated financial‑literacy standards for all K‑12 students, with a focus on practical skills such as budgeting, credit, and debt management.

“We’re not just following a trend; we’re setting a standard,” asserts Mitchell. “When students walk out of BizTown with a solid grasp of money management, they’re better equipped to handle life’s inevitable financial challenges. That’s a legacy we’re proud to build.”

Final Thoughts

The “Money Matters at BizTown” program demonstrates how community collaboration and innovative education can bridge the gap between academic learning and real‑world skills. As Rochester’s students step into adulthood, they’re doing so with a clearer understanding of how to take control of their finances—a lesson that will benefit them for years to come.