New Event to Bring Women in Business Together
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New Event Aims to Unite Women in Business for Networking, Mentorship, and Growth
A fresh opportunity is emerging for women entrepreneurs and executives across the region: a brand‑new event designed to bring women in business together, foster connections, and provide tools for success. Announced on the “Beo Show” by WISh TV, the initiative—titled Women in Business Connect 2024—will take place at the Westin Milwaukee on July 15th. The event promises an intensive day of keynote speeches, breakout workshops, and networking sessions, all aimed at accelerating the professional journeys of women leaders.
Why the Event Matters
The local business community has long struggled with gender disparities in leadership and access to capital. According to a recent Wisconsin Economic Development Corporation report, women own 30% of all businesses in the state, yet only 12% of those are in leadership positions. The Women in Business Connect 2024 initiative seeks to address these gaps by providing a platform where women can share experiences, gain mentorship, and secure funding opportunities.
“As a community, we need to create spaces where women can collaborate, learn from one another, and build the confidence to step into higher roles,” said event organizer and local business mentor, Lisa Martinez. “This event is a step toward leveling the playing field.”
Program Highlights
The event will be anchored by a keynote address from Dr. Angela Ruiz, a renowned entrepreneur who founded a tech‑driven healthcare startup that grew to a valuation of $120 million in just six years. Her talk, “From Idea to Impact: Scaling as a Woman in Tech,” will explore the challenges and triumphs of leading a high‑growth company.
Following the keynote, participants will choose from a series of four breakout workshops tailored to different stages of business development:
- Funding Fundamentals – led by Jenna Patel, a venture capitalist at Spark Capital. This workshop focuses on preparing pitch decks, understanding term sheets, and navigating investor meetings.
- Leadership Mastery – delivered by Sofia Kim, the CEO of GreenWave Logistics. Topics include effective delegation, building inclusive teams, and conflict resolution.
- Digital Marketing Essentials – hosted by Tara Chen, a digital strategist with a track record of turning small businesses into online brands.
- Legal & Compliance 101 – a joint session with Robert Lee, a corporate attorney specializing in women‑owned businesses.
In addition to the workshops, the day will feature a Mentor Matchmaking session. Attendees will have the chance to book 15‑minute one‑on‑one meetings with a roster of volunteer mentors—including CEOs, CFOs, and seasoned entrepreneurs—who have pledged their time to guide the next generation of female leaders.
Networking and Community Building
The Women in Business Connect 2024 will also host a “Speed Networking” segment, where participants will rotate through a series of brief, structured conversations. This format encourages attendees to build a diverse network quickly, exchanging business cards and LinkedIn connections.
Beyond structured sessions, the event will showcase a curated marketplace featuring local women‑owned businesses. From artisanal products to consulting services, vendors will have the opportunity to display their offerings, providing participants with direct access to potential suppliers, collaborators, and clients.
Supporting Resources
In partnership with the Wisconsin Small Business Development Center (SBDC) and Enterprise Wisconsin, the event will provide attendees with complimentary resources such as:
- A free copy of the Women in Business Toolkit, a guide covering financial planning, marketing strategies, and leadership development.
- Access to a post‑event digital community hub where participants can continue discussions, share updates, and schedule follow‑up meetings.
Registration and Sponsorship
Registration is open to all women professionals and entrepreneurs, regardless of industry or company size. Early‑bird registration—available until June 1st—offers a 20% discount on the standard $99 fee. Additional sponsorship packages are available for businesses wishing to support the event, with benefits ranging from booth space to branded session sponsorships.
“We’re grateful for the support of local corporations and non‑profits who recognize the importance of women’s economic empowerment,” said Martinez. “Their contributions make it possible to offer a high‑quality, low‑cost event for our community.”
Additional Information
The event’s official website provides detailed information on the agenda, speaker bios, and FAQs:
[ Women in Business Connect 2024 ]
The WISh TV article announcing the event can be accessed here:
[ https://www.wishtv.com/beo-show/new-event-to-bring-women-in-business-together/ ]
The page linked to the Women in Business Toolkit includes downloadable templates for business plans and marketing calendars, available at:
[ Women in Business Toolkit ]
Looking Ahead
With its blend of high‑profile speakers, practical workshops, and robust networking opportunities, Women in Business Connect 2024 is poised to become an annual fixture in the region’s business calendar. By giving women the platform to collaborate, learn, and access resources, the event promises to help reshape the local business landscape and foster a generation of confident, well‑connected female leaders.
Mark your calendars for July 15th at the Westin Milwaukee, and join a growing community of women who are redefining business success on their own terms.
Read the Full WISH-TV Article at:
[ https://www.wishtv.com/beo-show/new-event-to-bring-women-in-business-together/ ]