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The CEO of MNTN got his start teaching himself how to code: He just took the company public with Ryan Reynolds

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With a Hollywood icon and a coder-turned-CEO at the helm, MNTN is rewriting the rules of TV advertising as a billion-dollar business.
Mark Douglas, the CEO of MNTN, a performance TV advertising platform, taught himself to code and has led his company to significant success, including a potential IPO. Douglas's journey began with a fascination for technology and coding, which he pursued independently. His leadership at MNTN has been marked by innovative approaches to advertising, leveraging technology to enhance performance TV ads. The company has gained notable attention, partly due to its association with celebrity investor Ryan Reynolds, who has helped elevate MNTN's profile. Under Douglas's guidance, MNTN has grown rapidly and is now preparing for an initial public offering, showcasing the impact of his self-taught skills and strategic vision in the adtech industry.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/22/mntn-ceo-mark-douglas-taught-himself-learn-to-code-adtech-ipo-ryan-reynolds/ ]