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McDonald's is closing down its CosMc's spinoff | CNN Business

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McDonald's is pulling the plug on its CosMc's spinoff just two years after the alien-themed spinoff took off.
McDonald's announced the closure of its experimental spinoff, CosMc's, which aimed to blend traditional fast food with futuristic dining experiences. Launched in select cities in 2024, CosMc's featured an innovative menu with items like space-themed burgers and cosmic shakes, alongside interactive digital ordering systems and augmented reality games. Despite initial excitement and a strong start, the concept struggled to maintain customer interest and profitability, leading to the decision to shut down all locations by the end of 2025. McDonald's stated that while CosMc's did not meet expectations, the insights gained would be used to enhance future innovations within their core business.

Read the Full CNN Article at:
[ https://www.cnn.com/2025/05/24/food/mcdonalds-cosmcs-spinoff-closure ]