How America's obsession with staying hydrated became a $1.5 billion business

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How America's obsession with staying hydrated became a $1.5 billion business | CNN Business

^{Published on 2025-05-24 09:40:40 - CNN}

Hydration has been at the center of social media trends and buzzy viral products with analysts projecting it growing into a multibillion-dollar market in the next few years.

The article from CNN dated May 24, 2025, discusses the rising popularity of hydration and electrolyte drinks, driven by increased health awareness and the influence of social media. It highlights how these beverages, once primarily used by athletes, are now marketed to a broader audience seeking to maintain hydration and replenish essential minerals. The piece also examines the scientific basis behind the benefits of electrolytes, the variety of products available, and the potential health risks associated with overconsumption. Additionally, it touches on the environmental impact of single-use plastic bottles and the growing trend towards more sustainable packaging options.

Read the Full CNN Article at:
[ https://www.cnn.com/2025/05/24/food/hydration-electrolytes-drinks-popularity ]

N@N

How America's obsession with staying hydrated became a $1.5 billion business | CNN Business