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From inflation-defying prices to printing one of .. tself indispensable with frugality and creativity
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From inflation-defying prices to printing one of the most popular books, how Ikea made itself indispensable with frugality and creativity

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Whether with €1 bulbs or 85 pence hot dogs, Ikea's knack for going against the grain has kept it in business for 82 years. What comes next?
The article from Fortune, published on April 30, 2025, discusses how IKEA, under the leadership of Ingka Group, is leveraging the principles of frugality and creativity established by its founder, Ingvar Kamprad, to navigate the challenges posed by inflation and economic uncertainty in Europe. Despite rising costs, IKEA is maintaining its commitment to affordable prices by optimizing its supply chain and introducing innovative, budget-friendly product lines. The company's approach not only resonates with consumers looking to stretch their budgets but also aligns with broader sustainability goals, as IKEA continues to emphasize durable, multi-functional furniture that encourages a more mindful consumption pattern. This strategy has helped IKEA maintain its market position and customer loyalty in a competitive retail landscape.

Read the Full Fortune Article at:
[ https://fortune.com/europe/2025/04/30/ikea-furniture-frugality-creativity-inflation-ingka-ingvar-kamprad/ ]