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Jack Daniel's parent company says Canada pulling booze off shelves is even worse than tariffs

After Canada pulled American-made spirits off its shelves following President Donald Trump's implementation of tariffs on Canadian imports, the CEO of Brown-Forman, which makes Jack Daniel's whiskey and other liquors,
The article from MSN discusses how Brown-Forman, the parent company of Jack Daniel's, is facing significant challenges due to Canada's decision to remove American whiskey from its shelves. This action is described as even more detrimental than the previously imposed tariffs. The Canadian government's move is a response to ongoing trade disputes, particularly concerning the softwood lumber issue with the U.S. The removal of American whiskey from Canadian shelves not only affects sales but also threatens the brand's market presence in Canada. Brown-Forman has expressed concerns over the potential long-term damage to their business, highlighting that while tariffs were burdensome, the physical removal of products from retail environments could have a more profound and lasting impact on their market share and consumer perception.

Read the Full CNN Article at:
[ https://www.msn.com/en-us/money/companies/jack-daniel-s-parent-company-says-canada-pulling-booze-off-shelves-is-even-worse-than-tariffs/ar-AA1AnqZc ]