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What happened to Nissan? And what happens next if a Honda merger is truly dead?

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Japanese automaker Nissan finds itself at a crossroads. While Nissan potentially scrambles for a new dance partner, the question remains how Nissan arrived at the position it finds itself in now.
The article from AOL Finance discusses the current challenges faced by Nissan and Honda in the U.S. market. Nissan has experienced a significant sales drop, with a 25% decrease in sales in the first half of 2023, attributed to a lack of new models, poor quality perceptions, and a strategic misstep in focusing on fleet sales over retail. This has led to a decline in market share and profitability, prompting Nissan to plan a recovery with new model introductions and a shift back to retail sales. Honda, on the other hand, is also facing a downturn, with sales down 11% in the same period, primarily due to supply chain issues, particularly a chip shortage, and a lack of hybrid and electric vehicle options. Honda is responding by planning to introduce more electrified vehicles, including a new electric SUV, and aims to increase its hybrid offerings to meet changing consumer demands and environmental regulations. Both companies are at a critical juncture, needing to adapt to market trends towards electrification and sustainability to regain their footing in the competitive automotive landscape.

Read the Full AOL Article at:
[ https://www.aol.com/finance/happened-nissan-happens-next-honda-160005857.html ]