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What happened to Nissan? And what happens next if a Honda merger is truly dead?

The article from AOL Finance discusses the current challenges faced by Nissan and Honda in the U.S. market. Nissan has experienced a significant sales drop, with a 25% decrease in sales in the first half of 2023, attributed to a lack of new models, poor quality perceptions, and a strategic misstep in focusing on fleet sales over retail. This has led to a decline in market share and profitability, prompting Nissan to plan a recovery with new model introductions and a shift back to retail sales. Honda, on the other hand, is also facing a downturn, with sales down 11% in the same period, primarily due to supply chain issues, particularly a chip shortage, and a lack of hybrid and electric vehicle options. Honda is responding by planning to introduce more electrified vehicles, including a new electric SUV, and aims to increase its hybrid offerings to meet changing consumer demands and environmental regulations. Both companies are at a critical juncture, needing to adapt to market trends towards electrification and sustainability to regain their footing in the competitive automotive landscape.

Read the Full AOL Article at:
[ https://www.aol.com/finance/happened-nissan-happens-next-honda-160005857.html ]