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Trump Media launches FinTech services brand amid crypto boom

Trump Media launches FinTech services brand amid crypto boom


Published on 2025-01-29 10:00:42 - Reuters
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  • Truth Social parent Trump Media and Technology Group said on Wednesday its board of directors has approved the launch of a financial services and FinTech brand Truth.Fi, sending shares of the firm up over 11% in early trading.

Trump Media & Technology Group (TMTG) has announced the launch of a new financial technology service named "Trump Fintech" set for 2025. This service aims to provide a range of financial products including a digital wallet, debit card, and banking services, all branded with Donald Trump's name. The initiative is part of TMTG's broader strategy to diversify its business beyond its social media platform, Truth Social, into financial services. The announcement was made amidst Trump's ongoing legal battles and financial challenges, including a significant fine related to a civil fraud case. TMTG's CEO, Devin Nunes, emphasized that the new venture would focus on offering services that align with conservative values, potentially appealing to Trump's base. The launch is planned to coincide with the 2025 presidential election, leveraging Trump's political influence to market these financial products.

Read the Full Reuters Article at:
[ https://www.reuters.com/business/finance/trump-media-launches-fintech-services-brand-2025-01-29/ ]
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