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Burton Adds Two C-suite Executives to Management Team, as It Moves to Translate Its Expertise to Product

Burton is ready to tell its story more loudly. The Vermont-based brand best known for its snowboards has hired a new chief merchandising officer and chief marketing officer as it moves to translate its expertise on the slopes to product development and storytelling.
Burton, a renowned snowboard brand, has recently expanded its executive team by appointing two new C-suite members to help drive the company's growth and innovation. The new appointees are Mike Rees as Chief Product Officer and Corinne Trevizo as Chief Marketing Officer. This strategic move aims to leverage Burton's deep expertise in snowboarding to enhance its product offerings and market presence. Mike Rees, with his extensive background in product development, is expected to lead Burton's efforts in translating its technical know-how into innovative products. Meanwhile, Corinne Trevizo will focus on strengthening Burton's brand identity and expanding its reach through targeted marketing strategies. These appointments come at a time when Burton is looking to not only maintain its legacy in snowboarding but also to explore new avenues for growth in the competitive outdoor sports market.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/money/other/burton-adds-two-c-suite-executives-to-management-team-as-it-moves-to-translate-its-expertise-to-product/ar-AA1xbG5U ]