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Life insurers adjust term premiums ahead of business end of financial year

Life insurance companies in India are adjusting their term insurance premiums as the financial year approaches its end, aiming to meet their business targets. This adjustment comes in response to the softening of interest rates, which impacts the pricing of insurance products. According to the article, insurers are recalibrating premiums to make term insurance more attractive to potential buyers, especially as there is a traditional rush to buy insurance towards the end of the fiscal year. This strategy not only helps in achieving sales goals but also in managing the risk associated with interest rate fluctuations. The changes in premiums are part of a broader strategy to adapt to economic conditions and ensure that life insurance remains a viable option for consumers looking to secure their financial future.

Read the Full Business Standard Article at:
[ https://www.business-standard.com/finance/insurance/life-insurers-adjust-term-premiums-ahead-of-business-end-of-financial-year-124121300484_1.html ]