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Commerzbank to Assign More Employees to Branches in Revamp


Published on 2024-12-12 00:40:47 - Bloomberg L.P.
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  • Commerzbank AG is assigning more employees to work in its branches as it seeks to boost the business its does with clients and meet ambitious new targets.

Commerzbank AG plans to revamp its branch network by assigning more employees to its physical locations, reversing a previous trend of reducing branch staff. This strategic shift aims to enhance customer service and engagement as part of a broader effort to adapt to changing customer behaviors and preferences. The bank recognizes the importance of personal interactions in building customer loyalty and trust, especially in an era where digital banking is prevalent. This move is part of a larger restructuring plan that includes investments in technology to support both digital and physical banking channels, ensuring a seamless omnichannel experience for clients.

Read the Full Bloomberg L.P. Article at:
[ https://www.bloomberg.com/news/articles/2024-12-11/commerzbank-to-assign-more-employees-to-branches-in-revamp ]