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Serena Williams Is Competing on a New Court: Investment


Published on 2024-12-11 21:20:57 - The New York Times
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  • I've learned to trust my instincts in any business venture or brand I'm championing," the retired tennis star said in an interview at the DealBook Summit.

The article from The New York Times discusses Serena Williams' latest venture into the investment world, highlighting her strategic move to invest in a promising tech startup focused on sustainable energy solutions. Williams, known for her prowess on the tennis court, has been increasingly active in the business realm, leveraging her fame and financial acumen to back innovative companies. This particular investment aligns with her growing portfolio, which includes stakes in various sectors like health, wellness, and now, green technology. The startup aims to revolutionize energy consumption with its cutting-edge technology, potentially reducing carbon footprints significantly. The article also touches on how Williams' involvement not only brings capital but also considerable publicity and credibility to the startups she endorses, reflecting a broader trend of athletes turning into savvy investors.

Read the Full The New York Times Article at:
[ https://www.nytimes.com/2024/12/11/business/dealbook/serena-williams-investment.html ]