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Over a year on, how is Capital Brief going?


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Published in Business and Finance on by Bill Williamson   Print publication without navigation

Capital Brief was once described as 'if the AFR was written for people without grey hairs'. Is that a sustainable business model, one year on?

The article from Crikey discusses the one-year anniversary of Capital Brief, a media startup focused on providing in-depth coverage of Australia's political and policy landscape. Launched by former journalists from The Australian Financial Review, Capital Brief has carved out a niche by offering subscribers exclusive insights, detailed analysis, and a daily newsletter that breaks down complex policy issues into digestible content. The startup has managed to attract a dedicated readership by maintaining high journalistic standards, avoiding clickbait, and focusing on substantive policy discussions. Despite the challenges of the media industry, Capital Brief has seen growth in its subscriber base, proving there is a market for quality, specialized journalism. The founders reflect on the past year, highlighting the importance of trust, expertise, and the slow but steady build of a loyal audience in an era where quick, sensational news often dominates.

Read the Full Crikey Article at:
[ https://www.crikey.com.au/2024/12/02/capital-brief-media-startup-one-year-on/ ]

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