SAN DIEGO, CA--(Marketwired - Apr 25, 2013) - The SpendSmart Payments Company (OTCQB: [ SSPC ]), -- a provider of payment solutions that support smart spending habits -- is building brand awareness, brand equity and loyalty through key marketing partnerships.

The SpendSmart Payments Company has four marketing agreements currently in place. Two of the agreements are with non-profit organizations that have broad national reach and are focused on supporting the efforts of parents and their children to live healthy, happy and productive lives. The Company also has partnerships with two entertainment companies including a digital gaming company that develops and publishes youth-oriented games parents can trust, as well as a movie ticketing and entertainment web portal.

"We are excited about the potential that these relationships have to expand our card base. The 'pay-for-performance' structure of these types of partnerships are a core component of our growth strategy and we are actively building a pipeline of additional organizations that are consistent with our company's values and reach our target demographic," stated Mike McCoy, CEO of The SpendSmart Payments Company.

For more information, please visit: [ www.spendsmartcard.com ]

About The SpendSmart Payments Company
The SpendSmart Payments Company, Inc. (OTCQB: [ SSPC ]) is making money smarter. The Company's primary product, the SpendSmart Prepaid MasterCard for teens, offers resources to families with teens who want to learn responsible spending habits. The SpendSmart card provides its users with modern methods of developing financial literacy, centered around a card solution for parents who aim to guide their teens in making sensible, economic choices. The card helps open the lines of communication between parent and teen by tracking spending in real time and, ultimately, creates teachable moments around smart spending habits. For more information, please explore [ www.spendsmartcard.com ].

Safe Harbor Statement
Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.