TORONTO, ONTARIO--(Marketwire - Sept. 25, 2012) - Equifax today announced the launch of Equifax Complete™, a new suite of credit monitoring and identity theft prevention tools to help Canadians better protect their personal financial data.

Identity theft has become big business for criminals. According to the [ Canadian Anti-Fraud Centre ], fraud offences (including identity theft) now cost the country between $15-billion and $30-billion a year. Law enforcement officials also claim that more and more of this is the work of organized crime.

"Everybody recognizes that identity theft is a growing problem, but most people don't have an alarm system in place to alert them," says Carol Gray, President of Equifax Canada. "Equifax Complete is like a silent alarm that gets triggered when identity thieves pose as you to take out loans, sign-up for credit cards, or purchase products in your name online."

"Equifax is committed to working with industry partners to help protect the personal data of Canadians. Together, we must recognize identity theft, report it, and stop it."

Equifax Complete subscribers may choose between the Equifax Complete™ Advantage Plan and Equifax Complete™ Premier Plan. Both include credit monitoring and identity protection essentials like credit scores, credit monitoring and identity theft insurance. The Premier Plan includes benefits like WebDetect™ scanning and Lost Wallet assistance. With WebDetect, subscribers are alerted if their personal identification data is found on suspicious trading sites being monitored on the Internet. With Lost Wallet assistance, subscribers have around-the-clock access to a team of identity theft specialists who can assist them with completing the necessary steps to restore the contents of their lost or stolen wallet, including cancelling and reissuing driver's licenses, passports, and credit cards.

In addition to security measures, Equifax Complete provides subscribers with a look at their credit picture and the factors that impact their credit scores with access to Equifax Credit Scores and Equifax Credit Reports.

"Having your identity stolen can be a harrowing experience for people," explains Laurie Campbell, CEO of Credit Canada. "Any product or service that can offer consumers more peace of mind and a hassle-free way to help safeguard their identity is welcome."

Equifax Complete is part of Equifax's suite of products designed to help consumers understand their credit and protect their identity and to play a part in maximizing their financial well-being.

For more information about Equifax Complete, visit [ www.equifax.ca/complete ].

About Equifax

Equifax is a global leader in consumer and commercial information solutions, providing businesses of all sizes and consumers with information they can trust. We organize and assimilate data on more than 500 million consumers and 81 million businesses worldwide, and use advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or have investments in 18 countries and is a member of the Standard & Poor's (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange under the symbol [ EFX ].

For more information, please visit [ www.equifax.com ].

Contributing Sources

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Market Wire