BAY HARBOR ISLANDS, FL--(Marketwire - Sep 21, 2012) - Vanity Events Holding, Inc. ("Vanity" or the "Company") (OTCBB: [ VAEV ]) announced that it has retained Sadore Consulting Group, LLC ("SCG"), to provide strategic advisory services to support the company's continued development of its collaborative consumption model, [ www.BuyBorrowOrSell.com ]. 

The Company plans to launch its new program as separate websites under the umbrella of [ www.BuyBorrowOrSell.com ] and has retained SCG to provide support in the development and launch of these new products.

"Adam Sohn, SGC's managing partner, is a veteran marketer and investor relations professional whose achievements speak for themselves and we are thrilled to have SGC as our strategic partner moving forward," said Lloyd Lapidus, Vanity's Interim CEO.

"Lloyd recognized the early signs that American consumers were ready to embrace a collaborative consumption concept when he helped to create the space approximately eight years ago," said Adam Sohn, Managing Partner of SGC. "Today, a challenging economy, coupled with the advent of social media, is equally and dramatically evolving how consumers define ownership; making a collaborative consumption model more attractive than ever before for consumers looking to maintain access to the brands they want," added Sohn. 

About Vanity Events Holding, Inc.

Vanity Events is a Holding Company with expanding lines of business including [ www.BuyBorrowOrSell.com ], a collaborative consumption platform for consumer goods. The company's mission is to acquire and develop diverse businesses with innovative products or services while maintaining synergistic partnerships and relationships.

Forward-Looking Statements:

This press release includes forward-looking statements concerning the future performance of our business, its operations and its financial performance and condition, and also includes selected operating results presented without the context of accompanying financial results. These forward-looking statements include, among others, statements with respect to our objectives and strategies to achieve those objectives, as well as statements with respect to our beliefs, plans, expectations, anticipations, estimates or intentions. These forward-looking statements are based on our current expectations. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, including economic conditions, technological change, regulatory change and competitive factors, many of which are beyond our control. Therefore, future events and results may vary significantly from what we currently foresee. We are under no obligation (and we expressly disclaim any such obligation) to update or alter the forward-looking statements whether as a result of new information, future events or otherwise.

The Company is subject to the risks and uncertainties described in its filings with the Securities and Exchange Commission, including the section entitled "Risk Factors" in its Annual Report on Form 10-K for the year ended December 31, 2011, and its Quarterly Report on Form 10-Q for the quarter ended June 30, 2012.