BAY HARBOR ISLANDS, FL--(Marketwire - May 29, 2012) - The two men who eight years ago began an ecommerce and fashion revolution will evolve and expand upon that innovative concept through Vanity Events Holding, Inc. ("Vanity" or the "Company") (OTCBB: [ VAEV ]). Lloyd Lapidus and Greg Pippo, early trailblazers of the online leasing model, will broaden the rented-luxury retail concept through website [ www.BuyBorrowOrSell.com ].

To further this concept, Vanity has acquired URLs [ www.watchlender.com ], [ www.sneakerlender.com ], [ www.couturelender.com ], [ www.shoelender.com ], [ www.toyslender.com ], and [ www.electronicslender.com ]. The Company intends to use these properties as stand-alone websites under the umbrella of Buy Borrow or Sell and will be utilized for the Company's launch into the online rental business.

The Company believes each site addresses categories of great interest and need to consumers. "These areas address different challenges to the consumer where we plan to offer flexible solutions so they can take advantage of shared consumption," said Lapidus. "In these difficult economic times, people need to explore multiple options in the way they acquire and dispose of products and goods."

"As early players in the online luxury rental industry, we believe we have a tactical advantage in the space," said Vanity CFO Greg Pippo. "The end result will make consumers revisit the idea of fractional ownership across a wide array of categories."

Lapidus continued, "Much has changed in the past eight years, particularly in the e-tailing space, and Greg and I have always believed there was a larger vision to be explored in the online, rented-retail business.

Growth of the luxury market has stagnated over the last couple of years as consumers have been saddled with an assortment of credit issues. In a very challenging economy, the Company believes there are many opportunities to provide customers access to sell and engage in a wide variety of consumer goods at highly affordable prices by leveraging the efficiencies of mass consumption. Buy Borrow Or Sell and the standalone sites under its umbrella are the first step to accomplishing that goal by offering "access to the items you need on the terms you want."

[ www.BuyBorrowOrSell.com ] is currently under development but interested parties can visit the landing page and leave contact information to be updated.

About Vanity Events Holding, Inc.

Vanity Events is a Holding Company with expanding lines of business. The company's mission is to acquire and/or develop diverse businesses with innovative products or services.

Forward-Looking Statements:

This press release includes forward-looking statements concerning the future performance of our business, its operations and its financial performance and condition, and also includes selected operating results presented without the context of accompanying financial results. These forward-looking statements include, among others, statements with respect to our objectives and strategies to achieve those objectives, as well as statements with respect to our beliefs, plans, expectations, anticipations, estimates or intentions. These forward-looking statements are based on our current expectations. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, including economic conditions, technological change, regulatory change and competitive factors, many of which are beyond our control. Therefore, future events and results may vary significantly from what we currently foresee. We are under no obligation (and we expressly disclaim any such obligation) to update or alter the forward-looking statements whether as a result of new information, future events or otherwise.