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CHICAGO--([ BUSINESS WIRE ])--[ Kemper Corporation ] (NYSE: KMPR) announced today that it is changing the name of its Unitrin Direct business to Kemper Direct, effective May 2, 2012.

"The market reception to our Kemper name has been terrific, and I am pleased with our rebranding progress."

aThis announcement completes yet another step in the rebranding of our family of companies,a said Donald G. Southwell, Kemperas Chairman, President and Chief Executive Officer. aThe market reception to our Kemper name has been terrific, and I am pleased with our rebranding progress.a

While the name is new, Kemper Direct remains committed to serving its customers. For more information on the name change please visit [ kemperdirect.com ].

About Kemper

Kemper Direct is part of Kemper Corporation and provides insurance products directly to consumers via direct mail, web, employer-sponsored employee benefit programs and other affinity relationships.

Kemper is a diversified insurance holding company with subsidiaries that provide an array of products to the individual and small business markets:

• [ Auto insurance ]
• [ Homeowners insurance ]
• [ Renters insurance ]
• Life insurance
• Health insurance

Kemper markets to its customers through a network of independent agents, brokers and career agents, as well as directly to consumers.

Additional information about Kemper is available by visiting [ kemper.com ].