SAN DIEGO, CA--(Marketwire - Mar 30, 2012) - CommerceTel Corporation (OTCBB: [ MFON ]), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today that Relativity Media has selected CommerceTel's patented mobile marketing technology to power an innovative mobile marketing campaign, at specialty retailer Claire's® Stores, for its upcoming motion picture event for the whole family, Mirror Mirror. The fresh and funny retelling of the classic Snow White legend arrives in theatres March 30^th.

On March 17^th, 1,500 Claire's® stores nationwide began promoting a call-to-action initiative with in-store signage by encouraging store visitors to participate in a sweepstakes by texting "MIRROR" to 95495. Participants will receive an SMS message back to their phone with a special code that they can then enter via the website [ www.mirrormirrorfilm.com/text ] to see if they've won movie tickets or other prizes. Claire's® Stores, Inc. is one of the world's leading specialty retailers of fashionable accessories and jewelry at affordable prices for young women, teens, tweens and girls ages 3 to 27. The company operates through its two store concepts: Claire's® Globally and Icing® in North America.

"This exciting mobile promotion enables us to engage Mirror Mirror's youth audience through one of its generation's most popular methods of communication, text messaging. The promotion with Claire's is the perfect marriage of media and technology and harnesses Claire's core demographic of female customers across its tremendous footprint of store locations nationwide," said Coco Jones, Relativity Media's Executive Vice President, Marketing Partnerships. She added, "CommerceTel's Mobivity solution empowered us with on-demand scale and deployment we couldn't find elsewhere in the marketplace."

Mirror Mirror features breakout star Lily Collins (The Blind Side) as Snow White, a princess in exile, and Oscar®-winner Julia Roberts as the evil Queen who ruthlessly rules her captured kingdom. Seven courageous rebel dwarfs join forces with Snow White as she fights to reclaim her birthright and win her Prince (Armie Hammer) in this magical adventure comedy filled with jealousy, romance and betrayal that will capture the hearts and imaginations of audiences the world over. The film also stars Nathan Lane (The Birdcage) as the hapless and bungling servant to the Queen, Sean Bean (Game of Thrones) as the King, and Mare Winningham (Brothers) as Baker Margaret. From visionary director Tarsem Singh (Immortals, The Cell) and producers Bernie Goldmann (300), Ryan Kavanaugh (The Fighter), and Brett Ratner (Rush Hour franchise), Mirror Mirror's screen story was written by Melisa Wallack and the screenplay was written by Marc Klein and Jason Keller.

About CommerceTel

CommerceTel is an award-winning provider of proprietary mobile marketing technologies and the inventor of Mobivity, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. The only system of its kind, Mobivity is a cloud-based solution providing broad mobile communications and extensive CRM features. It is integrated with multiple tier-one PSTN/ IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Customers include CNN, Disney, Sony Pictures, AT&T, Verizon, USA Network, numerous professional sports franchises, the Golf Channel, and NBC Universal. For further information visit [ www.commercetel.com ] or follow us on Twitter @CommerceTelinc.