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NEW YORK--([ BUSINESS WIRE ])--E*TRADE Financial Corporation (NASDAQ: ETFC) today announced the launch of the next generation online Bond Resource Center¹. The re-designed Bond Resource Center offers leading-edge graphical charts that give unique insights into the bond market at a glance, and a host of advanced tools and search functionality enabling customers of all skill levels to invest in bonds with greater ease, insight and speed.

"E*TRADE is demonstrating tremendous vision by delivering market-leading tools to make individual bonds more accessible. The Bond Resource Center is an innovative, content-rich, easy-to-navigate solution that enables E*TRADE customers to manage their fixed income needs with ease."

aMost investors understand that fixed income is an integral component of a well-balanced investment portfolio. Individual bonds, however, are an underutilized asset class because many investors donat know how to research and select bonds,a said Andrew Wels, Head of Retail Fixed Income and Vice President of Retail, E*TRADE Securities. aSo weave rebuilt the E*TRADE fixed income investing experience from the top down to make buying a bond as seamless, intuitive and straightforward as buying a stock or a mutual fund.a

Developed by leveraging resources from BondDesk Group LLC, a leader in fixed income trading technology, E*TRADEas new Bond Resource Center supports a full range of fixed income investing needs a" for novice investors through expert traders a" with new features, such as:

• Interactive Relative Value Chartsto evaluate live bond offerings for the most actively traded municipal, investment grade and high yield issues
• Simple Searchto find bonds quickly using issuer name, ticker symbol or CUSIP
• Moodyas Researchon individual bond issues for independent, objective and expert insight
• Portfolio Alertsfor trading desk notifications, material events and orders on bond holdings
• Bond Ideasprovidestrategies and insight from the firmas Fixed Income Trading Desk
• Education, Videos and Web Seminars designed to suit investors and traders of all levels

aWe believe this is a significant development in retail fixed income investing and trading,a said Kim Bang, CEO of BondDesk. aE*TRADE is demonstrating tremendous vision by delivering market-leading tools to make individual bonds more accessible. The Bond Resource Center is an innovative, content-rich, easy-to-navigate solution that enables E*TRADE customers to manage their fixed income needs with ease.a

In addition to these new resources, E*TRADE continues to make fixed income investing attractive by offering online trades at just $1 per bond². To complement the online support offered directly through E*TRADEas Bond Resource Center, our Fixed Income Specialists are also available to help via phone Monday - Friday, 8am a" 8pm (EST). Customers may also speak with one of E*TRADEas Financial Consultants in person at our branches nationwide.

To learn more about how E*TRADE makes fixed income investing simple, visit [ www.etrade.com ] or click [ here ].

1 Securities products and services offered by E*TRADE Securities LLC, Member FINRA/SIPC.

2 Pricing applies to online secondary market trades. Includes Agency bonds, Corporate bonds, Municipal bonds, Brokered CDs, Pass-thrus, CMOs, and Asset Backed Securities. Other fees and commissions may apply to other fixed income trades. Click [ here ] for full details.

About E*TRADE Financial

The E*TRADE Financial family of companies provides financial services including online brokerage and related banking products and services to retail investors. Specific business segments include Trading and Investing and Balance Sheet Management. Securities products and services are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries. More information is available at [ www.etrade.com ].

Important Notices

E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks or registered trademarks of E*TRADE Financial Corporation. ETFC-G

2012 E*TRADE Financial Corporation. All rights reserved.