DENVER, CO--(Marketwire - Oct 26, 2011) - The Pulse Beverage Corporation (OTCBB: [ PLSB ]) ("Pulse" or the "Company"), makers of the PULSE® brand of "good-for-you" NutriPurpose™ beverages today announced that it has started Midwest distribution of its Cabana™ 100% Natural Lemonades through an agreement with Southern Illinois Beverages based out of Nashville, Illinois.

Southern Illinois has been distributing beverages since 1996 servicing 35 counties regionally as well as the city of St. Louis and 5 surrounding counties in Missouri. Southern Illinois Beverages is a valued distributor of AriZona® Tea, Vess® Soda, Everfresh® Juices, Florida's Natural® Juice, Rip It® Energy Fuel, Geyser Water, Tradewinds® Tea and Ohana Fruit Flavored Drinks.

Butch Rhine, owner of Southern Illinois Beverages, comments, "Cabana™ Lemonades have one of the most attractive beverage packages I have seen in a long time. The flavor line-up pleases a wide variety of tastes and once consumers try Cabana™ Lemonade they find it is the most refreshing lemonade on the market, a great blend not too sweet and not too sour. I would recommend Cabana to anyone."

Paddy Sheya, Pulse's National Sales Manager, stated, "Southern Illinois Beverage Company has a great reputation and is the starting point of our Midwest distribution roll-out for Cabana™ 100% Natural Lemonades. We are very pleased to have them as our partner in order to really get the ball rolling in the Midwest."

Bob Yates, CEO of Pulse, further commented, "We are very pleased to have a quality distributor that we know will do a great job in their area of the country."

Details of the Company's business and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: [ www.pulsebeverage.com ].

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

About The Pulse Beverage Corporation (OTCBB: [ PLSB ])
The Pulse Beverage Corporation is a development stage company preparing to manufacture, distribute and market the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: [ www.pulsebeverage.com ].

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission

ON BEHALF OF THE BOARD
The Pulse Beverage Corporation
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Robert E. Yates
Chairman and CEO